0024 The Invisible Asset Class_

narrative_

The Invisible Driver
In markets, numbers appear to lead. Charts, candles, and capital flows seem to move everything. But underneath every graph is something softer — a story. A narrative.

Narrative is the true engine of behavior. It explains what logic cannot. It gives shape to risk, to hope, to alignment. In crypto, narrative doesn't follow price — it often precedes it. Before a protocol pumps, it must become plausible. Before a token flies, it must become legible.

This piece explores that force — invisible but formative. The belief that powers entire ecosystems. “ETH is ultrasound money.” “Solana is the fastest chain.” “This project will be the next BTC.” These aren’t facts — they’re frameworks. Memes, really. Elegant enough to share. Confident enough to stick.

Investors don’t chase fundamentals. They chase conviction. And conviction is built on narrative.

The same is true in art. Meaning is not always inherent — it’s given, gathered, repeated. Some works resonate because of their form. Others because of the story they carry. “Why it matters” often matters more than “what it is.”

Crypto lives and dies by this law. The merge. DeFi summer. GameFi. Rollups. Each was more than tech — it was an idea that caught fire. Until it didn’t.

This work holds space for that truth. It’s not a commentary. It’s a container.

Price is math. But what moves it — what truly animates the network — is myth.