0032 The Art of the Pitch_

Catalog

shill_

The Art of the Pitch
To shill is to speak with intent — to persuade, amplify, or unload. Sometimes it’s generous. Sometimes it’s grotesque. Sometimes it’s both. In crypto, “shill” isn’t an insult — it’s a mode of existence. A meme, a reflex, a ritual. If you’re not shilling, are you even here?

This work explores the layered nature of the shill: part salesmanship, part survival strategy. Projects need users. Tokens need liquidity. Artists need collectors. Communities need energy. In this ecosystem, to believe is not enough. You must also broadcast.

Shilling is the social layer of the protocol. The cultural layer of capital. The narrative engine behind every L1, L2, meme coin, DAO, and digital collectible. It’s not just a call to buy — it’s a call to align.

But shilling carries risk. Push too hard, and you’re cringe. Push too often, and you’re muted. The best shillers blend irony with enthusiasm, self-awareness with sincerity. They don’t just sell the asset — they sell the story.

This piece isn’t cynical. It’s observational. Because in a permissionless world, where anyone can create and anyone can exit, attention is the real scarce resource. And the best shillers know how to mine it.

To shill is to stake your reputation on your taste. And to do it well requires more than noise. It requires timing, tone, and truth — or at least the feeling of it.

Shill artfully, or be ignored. Shill poorly, and be forgotten. Shill transparently, and maybe — just maybe — you’ll start a movement.

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Edition of Two, Each Unique
Only two mirrors exist at this scale—one mounted on a varnished wood panel, the other on black acrylic. Each is accompanied by a hand-signed certificate of authenticity, certifying its rarity and provenance.

Materials
Acrylic and polymer on mirror, mounted on wood panel. Silkscreened using our overprinting technique: multiple layers of paint meticulously applied to create a subtle, tactile depth within the text.

Year
2025

Dimensions
11.75 x 11.75 x 2 in. (30 x 30 x 5 cm)

A reflective artifact of crypto culture—where permanence meets perception, and meaning shifts with the viewer.